Forms review
Tally
Forms that should have always existed. Free, beautiful, embeds anywhere, and integrates with the rest of your stack without making you upgrade twice.
At a glance
- Rating
- ★★★★★4.5/5
- Pricing
- Free unlimited forms; paid plans from $29/mo for branding removal and integrations
- Category
- Forms
- Last reviewed
- Best for
- Solopreneurs who want lead capture, applications, surveys, or paid intake forms without the HubSpot tax.
The case for
- Free tier is genuinely usable: unlimited forms, unlimited responses, no watermark on the form itself
- Notion-style edit experience that does not fight you
- Built-in payment collection (via Stripe), conditional logic, file uploads, calculator fields
- Embeds cleanly into any site without iframe ugliness
The case against
- Free plan adds a small "Made with Tally" badge in submission notifications (not on the form)
- Some integrations (Slack, HubSpot) are paid-only
- No native scheduling, so you would still want Cal.com or similar for booking
What Tally fixed
For years, putting a form on your site meant either Typeform (gorgeous, expensive), Google Forms (free, ugly), or rolling your own (a Saturday afternoon you never get back). Tally is the answer that arrived embarrassingly late: forms that look good, behave well, and do not cost a fortune at any scale.
The edit experience is shaped like Notion. Type / to insert a field, drag to reorder, conditional logic without a wizard. The forms feel like they belong on a real website rather than something a SaaS company glued together.
Where it punches above its weight
- Payment forms. Tally + Stripe means you can sell a digital product, a paid intake assessment, or a workshop ticket with a single embedded form, no website builder needed.
- Calculators. Real arithmetic in form fields, useful for service quoting forms ("how many hours per month? × hourly rate = estimate").
- Embeds. The embed is iframe-free and resizes properly. It does not break the layout on mobile like Typeform sometimes does.
What I use it for
Lead capture on landing pages, post-purchase customer onboarding ("tell me about your business"), an internal intake form for new client projects, and a paid "30-min strategy call" form that takes payment up front so I do not get ghosted.
Verdict
The free plan is what makes Tally remarkable. You can run a real business on it without paying anything. Upgrade only when you need the integrations or want the small "Made with Tally" badge removed from email notifications.
Bottom line
Ready to try Tally?
Solopreneurs who want lead capture, applications, surveys, or paid intake forms without the HubSpot tax.
Compare Tally with the alternatives
Side-by-side reviews of the other Forms tools we've covered.
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